Sharing the spotlight : is there room for two brands in one advertisement?
Year of publication: |
2013
|
---|---|
Authors: | Romaniuk, Jenni |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 53.2013, 3, p. 247-250
|
Subject: | Vergleichende Werbung | Comparative advertising | Werbewirkung | Advertising effects |
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