Models for sales management decisions
Year of publication: |
2008
|
---|---|
Authors: | Albers, Sönke ; Mantrala, Murali K. |
Published in: |
Handbook of marketing decision models. - New York, NY : Springer, ISBN 0-387-78212-5. - 2008, p. 163-210
|
Subject: | Marketingtheorie | Marketing theory | Verkauf | Selling | Entscheidungstheorie | Decision theory | Verkaufspersonal | Salespeople | Personalplanung | Human resource planning | Theorie | Theory |
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