Shifting the blame : how surcharge pricing influences blame attributions for a service price increase
Year of publication: |
August 2018
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Authors: | Pallas, Florian ; Bolton, Lisa E. ; Lobschat, Lara |
Published in: |
Journal of service research : JSR. - Thousand Oaks, CA : SAGE Publications, ISSN 1094-6705, ZDB-ID 1490069-5. - Vol. 21.2018, 3, p. 302-318
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Subject: | surcharge | blame | attributions | price perceptions | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy |
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