Shifting to green chemistry : the need for innovations in sustainability marketing
Alastair Iles
| Year of publication: |
2008
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|---|---|
| Authors: | Iles, Alastair |
| Published in: |
Business strategy and the environment. - Chichester : Wiley, ISSN 0964-4733, ZDB-ID 1127954-0. - Vol. 17.2008, 8, p. 524-535
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| Subject: | Chemieindustrie | Chemical industry | Öko-Produkt | Sustainable product | Öko-Marketing | Green marketing | Lieferkette | Supply chain | Innovationsmanagement | Innovation management | Wettbewerbsstrategie | Competitive strategy | Umweltrecht | Environmental law | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003795078