Shining the spotlight on marketplace rituals : a review and research agenda
Year of publication: |
2023
|
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Authors: | Sreekumar, Arun ; Arias, Robert Alfonso ; Otnes, Cele ; Zayer, Linda Tuncay |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 39.2023, 13/14, p. 1166-1196
|
Subject: | consumer-marketer interaction | events | marketplace | marketplace rituals | Rituals |
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