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Small retailers' competitive strategy in Indian retail scenario
Khare, Arpita, (2014)
Competitive Strategies for Unorganised Retail Business : Understanding Structure, Operations, and Profitability of Small Mom and Pop Stores in India
Sangvikar, Balkrishnan, (2020)
Strategizing in small informal retailers in India : home delivery as a strategic practice
Pathak, Atul Arun, (2020)
Factors affecting size and growth of middle Class in India
Jindal, Neha, (2016)