Shopper Activation : Umsetzung von Shopper Insights in reale Action
Gabriele Hunstiger und Peter Dräger
| Year of publication: |
2011
|
|---|---|
| Authors: | Hunstiger, Gabriele ; Dräger, Peter |
| Published in: |
Shopper-Marketing : mit Shopper Insights zu effektiver Markenführung bis an den POS. - Wiesbaden : Gabler, ISBN 3-8349-2224-2. - 2011, p. 171-190
|
| Subject: | Hans Turck GmbH & Co. KG | Einzelhandel | Retail trade | Marketing |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008760441