Shopper marketing : how to increase purchase decisions at the point of sale
eds.: Markus Ståhlberg and Ville Maila
| Year of publication: |
c2010
|
|---|---|
| Other Persons: | Ståhlberg, Markus (contributor) ; Maila, Ville (contributor) |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Marketing | Werbung | Advertising | Ladengeschäft | Retail outlet | Konsumentenverhalten | Consumer behaviour |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xi, 244 p Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 34 Beitr. |
| ISBN: | 978-0-7494-5702-0 ; 0-7494-5702-3 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003842822