Shopper marketing : how to influence consumer decision-making at the point of purchase
ed. by Markus Ståhlberg ...
| Year of publication: |
2012 ; 2. ed.
|
|---|---|
| Authors: | Ståhlberg, Markus |
| Publisher: |
London [u.a.] : Kogan Page |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 282 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-7494-6471-4 ; 978-0-7494-6472-1 |
| Source: |
Persistent link: https://www.econbiz.de/10009635416