Shoppers' susceptibility to information overload : scale development and validation
Year of publication: |
2024
|
---|---|
Authors: | Hunter, Gary L. ; Taylor, Steven A. ; Kallen, Pia Hildegard |
Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 32.2024, 1, p. 94-113
|
Subject: | Konsumentenverhalten | Consumer behaviour | Messung | Measurement | Informationsverhalten | Information behaviour |
-
A bounded rationality model of information search and choice in preference measurement
Yang, Liu, (2015)
-
User behaviour analysis based on time spent on web pages
Nagy, Istvan K., (2009)
-
Consumer self-confidence in searching for information
Loibl, Cäzilia, (2009)
- More ...
-
Predicting the Initial Adoption of Upgrading of Electronic Communication Systems
Hunter, Gary L., (2005)
-
The relationship between preference for privacy and social media usage
Hunter, Gary L., (2019)
-
Student engagement and marketing classes
Taylor, Steven A., (2011)
- More ...