Eine qualitative Untersuchung von Preisimages im Handel
Stephan Zielke
| Year of publication: |
2008
|
|---|---|
| Authors: | Zielke, Stephan |
| Publisher: |
Göttingen : Göttinger Handelswiss. Schriften e.V. |
| Subject: | Firmenimage | Corporate reputation | Preis | Price | Kundenzufriedenheit | Customer satisfaction | Qualitative Methode | Qualitative method | Marktforschung | Market research | Einzelhandel | Preispolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 44 Bl. graph. Darst. 297 mm x 210 mm, 350 gr. |
|---|---|
| Series: | Göttinger Beiträge zur Handels- und Distributionswissenschaft : Arbeitspapier Nr. .... - Göttingen : GHS, ZDB-ID 2174997-8. - Vol. 4 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | German |
| Notes: | Literaturverz. Bl. IV - XI |
| ISBN: | 978-3-925327-86-5 ; 3-925327-86-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003652602