Shopping orientations as antecedents to channel choice in the French grocery multichannel landscape
Year of publication: |
2015
|
---|---|
Authors: | Cervellon, Marie-Cécile ; Sylvie, Jean ; Ngobo, Paul-Valentin |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 27.2015, p. 31-51
|
Subject: | Multichannel | Shopping orientations | Latent class analysis | Structural equation modeling | Vertriebsweg | Distribution channel | Konsumentenverhalten | Consumer behaviour | Frankreich | France | Strukturgleichungsmodell | Structural equation model | Marktforschung | Market research | Lebensmitteleinzelhandel | Food retailing |
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