Shops within shops: A changing strategy for retailers
Concessionaires (shops within shops) have long been a feature of the department store; more recently they have emerged as having a role to play within the superstore retailing concept. In this article Steve Worthington examines the use by two major retailers, Tesco and Debenhams, of concessionaires as a strategic option, to create breathing space for themselves whilst they either restructure or reposition their retail interests.
Year of publication: |
1984
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Authors: | Worthington, Steve |
Published in: |
Retail and Distribution Management. - MCB UP Ltd, ISSN 2396-9083, ZDB-ID 2796714-1. - Vol. 12.1984, 6, p. 15-17
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Publisher: |
MCB UP Ltd |
Saved in:
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