SHOPS WITHIN SHOPS
In RDM November/December 1984 (p 15), Steve Worthington examined the use that major retailers make of concessionaires. This article reverses the process and asks — what do the concessionaires get out of it? Why do they seek to become concessionaires and what are the pros and cons of operating under the roof of a host retailer?
Year of publication: |
1985
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Authors: | Worthington, Steve |
Published in: |
Retail and Distribution Management. - MCB UP Ltd, ISSN 2396-9083, ZDB-ID 2796714-1. - Vol. 13.1985, 5, p. 32-35
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Publisher: |
MCB UP Ltd |
Saved in:
Online Resource
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