Short- or Long-Duration Coupons: The Effect of the Expiration Date on the Profitability of Coupon Promotions
Year of publication: |
1999
|
---|---|
Authors: | Krishna, Aradhna ; Zhang, Z. John |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 45.1999, 8, p. 1041-1056
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | promotion | competitive strategy | buyer behavior |
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