Should a lower-price service offer a full-satisfaction guarantee?
Year of publication: |
2009
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Authors: | Wong, Jehn-Yih ; Tsaur, Sheng-Hshiung ; Wang, Chih-Hung |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 7226238. - Vol. 29.2009, 9, p. 1261-1272
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