Should businesses use religious cues in advertising? A comparison of consumer perceptions across Christianity and Islam
Year of publication: |
2019
|
---|---|
Authors: | Zehra, Saman ; Minton, Elizabeth |
Published in: |
International Journal of Consumer Studies. - Wiley, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 44.2019, 5 (14.02.), p. 393-406
|
Publisher: |
Wiley |
Saved in:
Online Resource
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