Should different marketing communication strategies be used to promote healthy eating among male and female adolescents?
Year of publication: |
2014
|
---|---|
Authors: | Chan, Kara ; Ng, Yu Leung ; Prendergast, Gerard P. |
Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 31.2014, 4, p. 339-352
|
Subject: | theory of planned behavior | survey | Chinese | behavioral change | Jugendliche | Youth | Marketingmanagement | Marketing management | Geschlecht | Gender | China | Verbrauchereinstellung | Consumer attitudes |
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