Should I stay or should I go? : Customers’ reactions faced with the deterioration of a business relationship
Year of publication: |
2016
|
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Authors: | Vidal, David ; Fenneteau, Hervé ; Paché, Gilles |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 31.2016, 1, p. 47-58
|
Subject: | Case studies | Buyer-seller relationships | Business-to-Business marketing | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing |
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