Should manufacturers open live streaming shopping channels?
Year of publication: |
2023
|
---|---|
Authors: | Zhang, Tao ; Tang, Zhongjun |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 71.2023, p. 1-12
|
Subject: | Live streaming shopping | e-commerce | Game theory | Supply chain | Lieferkette | Spieltheorie | Vertriebsweg | Distribution channel | Electronic Commerce | E-commerce | Online-Handel | Online retailing | Einzelhandel | Retail trade |
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