Should marketing be cross-functional? Conceptual development and international empirical evidence
Year of publication: |
2002
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Authors: | Krohmer, Harley ; Homburg, Christian ; Workman, John P. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 55.2002, 6, p. 451-466
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