Should relationship quality be measured as a disaggregated or a composite construct?
Year of publication: |
2016
|
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Authors: | Izogo, Ernest Emeka |
Published in: |
Management research review. - Bingley : Emerald, ISSN 2040-8269, ZDB-ID 2535152-7. - Vol. 39.2016, 1, p. 115-131
|
Subject: | Customer loyalty | Partial least squares | Expertise | Relationship quality | Customer orientation | Information sharing | Beziehungsmarketing | Relationship marketing | Partielle kleinste Quadrate | Dienstleistungsqualität | Service quality | Lieferantenmanagement | Supplier relationship management | Messung | Measurement | Kundenzufriedenheit | Customer satisfaction | Strukturgleichungsmodell | Structural equation model |
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