Should retailers encourage couples to shop together?
Year of publication: |
2022
|
---|---|
Authors: | Wilken, Robert ; Stimmer, Elena ; Bürgin, David |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 69.2022, p. 1-16
|
Subject: | Joint consumption | Joint vs. individual decision making | Romantic partners | Co-shopper influence | Vice/virtue products | Willingness to pay | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour |
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