Should retailers pay to bring customers back? The impact of quick response and coupons on purchase outcomes
Year of publication: |
2013
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Authors: | Goudarzi, Kiane ; Borges, Adilson ; Chebat, Jean Charles |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 66.2013, 5, p. 665-669
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