Should retailers pay to bring customers back? The impact of quick response and coupons on purchase outcomes
Year of publication: |
2013
|
---|---|
Authors: | Goudarzi, Kiane ; Borges, Adilson ; Chebat, Jean Charles |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 66.2013, 5, p. 665-669
|
Publisher: |
Elsevier |
Subject: | Service failure | Service recovery | Complaint management | Real purchase data | Quick response | Coupons |
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