Should she hold it or should she eat it? The efficient pose of testimonials to improve perceptions of tastiness of food products
Year of publication: |
[2017]
|
---|---|
Authors: | Manouras, Martina ; Gierl, Heribert |
Published in: |
Challenges in an age of dis-engagement. - Wiesbaden, Germany : Springer Gabler, ISBN 3-658-18730-1. - 2017, p. 269-282
|
Subject: | Food decision making | Lebensmittel | Food | Celebrity-Werbung | Celebrity endorsement |
-
Dutta, Kirti, (2013)
-
Dutta, Kirti, (2014)
-
Mai, Robert, (2016)
- More ...
-
Böcker, Franz, (1996)
-
Böcker, Franz, (1981)
-
Imply-Benefit-Attribute im Bereich häufig gekaufter Konsumgüter
Gierl, Heribert, (2008)
- More ...