Healthy Food Behavior and Celebrity Endorsement for Healthy Food Brands : A Study of Indian Housewives
Year of publication: |
2014
|
---|---|
Authors: | Dutta, Kirti ; Singh, Swati |
Publisher: |
[S.l.] : SSRN |
Subject: | Indien | India | Celebrity-Werbung | Celebrity endorsement | Lebensmittel | Food | Gesundheitsvorsorge | Preventive care |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: The IUP Journal of Brand Management, Vol. X, No. 3, September 2013, pp. 33-46 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments January 20, 2014 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Dutta, Kirti, (2013)
-
Ali, Tabassum, (2021)
-
Cheng, Benjamin Ka Lun, (2015)
- More ...
-
Dutta, Kirti, (2013)
-
Koutons retail India Ltd. : fight for survival
Dutta, Kirti, (2014)
-
Dutta, Kirti, (2014)
- More ...