Should SMEs diversify their global destinations? : the role of market insights and digital transformation
Year of publication: |
2024
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Authors: | Luu Tien Dung |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 42.2024, 3, p. 438-458
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Subject: | Digital transformation | Export market orientation | Export performance | Geographic diversification | Digitalisierung | Digitization | KMU | SME | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | Diversifikation | Diversification | Export | Exportdiversifizierung | Export diversification |
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