Should top management get involved in market information collection efforts?
Nukhet Harmancioglu, Amir Grinstein and Arieh Goldman
Year of publication: |
2011
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Authors: | Harmancioglu, Nukhet ; Grinstein, Amir ; Goldman, Arieh |
Published in: |
GfK marketing intelligence review. - NĂĽrnberg : GfK, ISSN 1865-5866, ZDB-ID 2498727X. - Vol. 3.2011, 2, p. 44-49
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Saved in:
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