Show me the money : a multidimensional perspective on reputation as an intangible asset
Violina P. Rindova; Luis L. Martins
| Year of publication: |
2012
|
|---|---|
| Authors: | Rindova, Violina P. ; Martins, Luis L. |
| Published in: |
The Oxford handbook of corporate reputation. - Oxford : Oxford Univ. Press, ISBN 978-0-19-870461-4. - 2012, p. 16-33
|
| Subject: | Firmenimage | Corporate reputation | Theorie | Theory | Immaterielle Werte | Intangible assets | Wettbewerbsvorteil | Competitive advantage |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009573973