Show me the product, show me the model : effect of picture type on attitudes toward advertising
Nilüfer Aydınoğlu; Luca Cian
| Year of publication: |
2014
|
|---|---|
| Authors: | Aydınoğlu, Nilüfer ; Cian, Luca |
| Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 24.2014, 4, p. 506-519
|
| Subject: | Advertising effectiveness | Pictures | Self-esteem | Mental imagery | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010410182