Showcasing optimization in omnichannel retailing
Jisoo Park, Iman Dayarian, Benoit Montreuil
| Year of publication: |
2021
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|---|---|
| Authors: | Park, Jisoo ; Dayarian, Iman ; Montreuil, Benoit |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 294.2021, 3 (1.11.), p. 895-905
|
| Subject: | Mixed-Integer programming | Omnichannel retailing | Optimization | Showcasing | Mathematische Optimierung | Mathematical programming | Einzelhandel | Retail trade | Theorie | Theory | Multikanalvertrieb | Multichannel strategy | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2020.03.081 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012591538