What omnichannel really means?
Year of publication: |
2021
|
---|---|
Authors: | Akter, Shahriar ; Hossain, Tasnim M. Taufique ; Strong, Carolyn |
Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 29.2021, 7, p. 567-573
|
Subject: | multichannel retailing | Omnichannel retailing | value capturing | value creation | Betriebliche Wertschöpfung | Value creation | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Multikanalvertrieb | Multichannel strategy | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing |
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