Side Effects of Competition : The Role of Advertising and Promotion in Pharmaceutical Markets
Year of publication: |
2011
|
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Authors: | David, Guy |
Other Persons: | Markowitz, Sara (contributor) |
Publisher: |
[2011]: [S.l.] : SSRN |
Subject: | Werbung | Advertising | Wettbewerb | Competition | Pharmaindustrie | Pharmaceutical industry | Arzneimittel | Pharmaceuticals | Arzneimittelmarkt | Pharmaceutical market | Theorie | Theory |
Extent: | 1 Online-Ressource (42 p) |
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Series: | NBER Working Paper ; No. w17162 |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments June 2011 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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