Signage vs. no signage : an analysis of sponsorship recognition in women's college basketball
Heather Maxwell and Nancy Lough
| Year of publication: |
2009
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|---|---|
| Authors: | Maxwell, Heather ; Lough, Nancy |
| Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 18.2009, 4, p. 188-198
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| Subject: | Sponsoring | Sponsorship | Außenwerbung | Outdoor advertising | Wahrnehmung | Perception | Ballsport | Ball game | Marketingmanagement | Marketing management | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003940612