Signaling quality with new product preannouncements : vaporware and the role of reference quality
Heonsoo Jung
| Year of publication: |
2011
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|---|---|
| Authors: | Jung, Heonsoo |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 64.2011, 11, p. 1251-1258
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| Subject: | Produktentwicklung | New product development | Ankündigungseffekt | Announcement effect | Signalling | Produktqualität | Product quality | Zeitmanagement | Time management | Hochtechnologie | High technology |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009380508