Balancing exploration and exploitation capabilities in high technology firms : a multi-source multi-context examination
Year of publication: |
2010
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Authors: | Tu, Chiayu |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 39.2010, 4, p. 672-680
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Subject: | Hochtechnologie | High technology | Produktentwicklung | New product development | Produktqualität | Product quality | Marketingmanagement | Marketing management | Taiwan |
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