Signaling status with luxury goods : the role of brand prominence
Young Jee Han, Joseph C. Nunes, and Xavier Drèze
| Year of publication: |
2010
|
|---|---|
| Authors: | Han, Young Jee ; Nunes, Joseph C. ; Drèze, Xavier |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 74.2010, 4, p. 15-30
|
| Subject: | Luxusgüter | Luxury goods | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Experiment |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008826533