Significance of corporate brand for business-to-business companies
Jaakko Aspara; Henrikki Tikkanen
| Year of publication: |
2008
|
|---|---|
| Authors: | Aspara, Jaakko ; Tikkanen, Henrikki |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 8.2008, 1, p. 43-60
|
| Subject: | Lieferantenmanagement | Supplier relationship management | Markenführung | Brand management | Firmenimage | Corporate reputation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003674768