Silver advertising : elderly people in Japanese TV ads
Michael Prieler
| Year of publication: |
2008
|
|---|---|
| Authors: | Prieler, Michael |
| Published in: |
The silver market phenomenon : business opportunities in an era of demographic change. - Berlin : Springer, ISBN 978-3-540-75330-8. - 2008, p. 269-277
|
| Subject: | Fernsehwerbung | Television advertising | Ältere Menschen | Elderly people | Japan |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003749493