Silver medal paper : the response value of a media schedule: time, satiation and decay
C. L. Ionides
| Year of publication: |
1971
|
|---|---|
| Authors: | Ionides, C. L. |
| Published in: |
The Thomson medals and awards for media research .... - London, ZDB-ID 2559366-3. - 1970, p. 75-100
|
| Subject: | Werbung | Erfolg |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003614384