Similarity and the moderating role of involvement in the evaluation of brand extensions
by Eyal Maoz
| Year of publication: |
2002
|
|---|---|
| Authors: | Maoz, Eyal |
| Publisher: |
Ann Arbor : UMI Dissertation Services |
| Subject: | Markenartikel | Produktfamilie | Verbraucherverhalten |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 130 S. : graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | Evanston, Univ., Diss., 1995 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004709914