Innovation in foodservice : the case of a world leading Italian company
Nicoletta Occhiocupo
| Year of publication: |
2011
|
|---|---|
| Authors: | Occhiocupo, Nicoletta |
| Published in: |
The marketing review. - Helensburgh : Westburn Publ., ISSN 1469-347X, ZDB-ID 2039374-X. - Vol. 11.2011, 2, p. 189-201
|
| Subject: | Barilla <Firma> | Innovationsmanagement | Innovation management | Betriebliche Wertschöpfung | Value creation | Pasta | Ernährungsindustrie | Food industry | Italien | Italy | 1997-2004 |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009356732