Simultaneity and interactivity of the effects of communication elements on consumers' decision making in EWOM systems
Year of publication: |
2015
|
---|---|
Authors: | Wang, Xinwei ; Teo, Hock-hai ; Wei, Kwok Kee |
Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 16.2015, 3, p. 153-174
|
Subject: | Electronic word-of-mouth | Diagnosticity | Informant credibility | Recommendation acceptance | Elaboration Likelihood Model | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing |
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