Developing and testing a theoretical path model of web page impression formation and its consequence
Year of publication: |
2020
|
---|---|
Authors: | Ye, Xuhong ; Peng, Xixian ; Wang, Xinwei ; Teo, Hock-hai |
Published in: |
Information systems research : ISR. - Catonsville, MD : INFORMS, ISSN 1047-7047, ZDB-ID 1081934-4. - Vol. 31.2020, 3, p. 929-949
|
Subject: | web page impression | visual aesthetics | automatic processing | attentive processing | arousal | attention | eye tracking | Website | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Visuelle Wahrnehmung | Visual perception |
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