Single-brand retailers : building brand loyalty in the off-line environment
Robert Jones; Youn-Kyung Kim
| Year of publication: |
2011
|
|---|---|
| Authors: | Jones, Robert ; Kim, Youn-kyung |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 18.2011, 4, p. 333-340
|
| Subject: | Einzelhandel | Retail trade | Markenführung | Brand management | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009232574