Single vs. Double Source Data for TV Program Selection
Year of publication: |
1996
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Authors: | Assael, Henry ; Poltrack, David F. |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 36.1996, 6, p. 73-81
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Saved in:
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