Six p's of youth social media from a young consumer's perspective
Hongjun Wang
| Year of publication: |
2012
|
|---|---|
| Authors: | Hongjun, Wang |
| Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 13.2012, 3, p. 303-317
|
| Subject: | Jugendliche | Youth | Zielgruppe | Target group | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009657991