Contests : from a young consumer's perspective
Year of publication: |
2010
|
---|---|
Authors: | Hongjun, Wang |
Published in: |
Young consumers : insight and ideas for responsible marketers. - Bingley : Emerald, ISSN 1747-3616, ZDB-ID 2253499-4. - Vol. 11.2010, 3, p. 239-243
|
Subject: | Marketingmanagement | Marketing management | Event-Marketing | Event marketing | Zielgruppe | Target group | Jugendliche | Youth | Social Web | Social web |
-
4010 - ein Point-of-Sales-Konzept für die junge Zielgruppe am Beispiel der Deutschen Telekom AG
Schomaker, Ira, (2010)
-
Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma, (2022)
-
Consumers as "integrators" of marketing communications : when "like" is as good as "buy"
O’Reilly, Kelley, (2013)
- More ...
-
Six p's of youth social media from a young consumer's perspective
Hongjun, Wang, (2012)
-
Wei, Guiwu, (2014)
-
Lin, Rui, (2014)
- More ...