Extent:
Online-Ressource (192 p)
Type of publication: Book / Working Paper
Language: English
Notes:
Description based upon print version of record
""Sixty to Zero: An Inside Look at the Collapse of General Motors�and the Detroit Auto Industry""; ""Contents""; ""Foreword""; ""Acknowledgments""; ""Introduction""; ""1 GM at the Peak""; ""2 Growing Up in the Car-Crazy Fifties""; ""3 Cracks in GM�s Edifice""; ""4 Insecure Colossus: The Roger Smith Era""; ""5 Ford Speeds Up""; ""6 The Saturn Moonshot""; ""7 Lee Iacocca, Blemishes and All""; ""8 Bob Stempel and the Crisis of �92""; ""9 Jack Smith�s Unfinished Revolution""; ""10 Bob Eaton�s Big Score""; ""11 GM on Cruise Control""; ""12 Succession Battles at Ford""
""13 Wagoner Takes Over""""14 Nasser, Ford, and Mulally""; ""15 The Legend of Lutz""; ""16 The Uneven Legacy of Lee""; ""17 GM�s Inevitable Collapse""; ""18 The End of the Road""; ""Epilogue""; ""Index""
ISBN: 978-0-300-15868-7 ; 978-0-300-15888-5 ; 978-0-300-15868-7
Source:
ECONIS - Online Catalogue of the ZBW
Persistent link: https://www.econbiz.de/10012681750